Mission #3 is to Restore the place of print in a digital world.
Before digital photography, the only way to see your photos was to print them. Once digital took over, so many people stopped printing all together! Here at Love in Ink, we think this is the most tragic thing happening to modern photography.
A digital image is not archival. High resolution files get lost on corrupt hard drives or placed in storage and never physically seen.
We believe your favorite wedding photo, siblings playing happily, maternity photos, newborn photos, etc. on display in homes and businesses have the ability to save companies, relationships, and families. If they are not on display to benefit from, they can not save you when a hard day hits.
Photos are happily shared on social media for their 1 hour-week of fame, then forgotten about forever. Print your favorites when you post them! Print the moments you want to remember forever.
Mission #3 is to preach print! Restore its place in homes and modern society.